In the global LED strip light market, foreign trade enterprises are facing increasingly fierce "inward roll" competition. With more and more enterprises to influx, the price war and quality competition has become the key battlefield for the survival of enterprises.

On the one hand, due to the white-hot market competition, many foreign trade enterprises in order to capture market share, at the expense of lower prices, and even sacrifice product quality to attract customers. Although this low price strategy may attract some consumers in the short term, in the long term, it weakens the profitability of the enterprise, and may also lead to brand image damage, affecting consumer trust.

On the other hand, despite the fierce price competition, consumer demand for product quality has not decreased. In today's information transparency, consumers can understand the performance and quality of products through a variety of channels, low-quality products are often difficult to win the market in the long term. Therefore, foreign trade enterprises must maintain price competitiveness while ensuring product quality and innovation in order to gain a foothold in the market.

In this environment, some enterprises have begun to seek differentiated competitive strategies, through the research and development of new technologies, provide personalised services, build high-end brands, etc., to enhance their added value, to avoid being caught in an endless price war. At the same time, there are also enterprises began to pay attention to supply chain optimisation, by improving production efficiency and reducing costs, to cope with price competition.

Overall, LED strip light foreign trade enterprises are in a challenging environment, how to find a balance between price and quality, to achieve sustainable development, is every enterprise need to think deeply about the problem. Only adhere to the quality-oriented, continuous innovation, in order to stand out in the fierce market competition.